The Modern Way to Get a Film the Attention It Deserves? Diversify on as Many Platforms as Possible.

Film and games have always enjoyed a strong bond, as the two mediums synergise nicely with one another. Gamers often want to see big-screen adaptations of their favourite titles like Tomb Raider and Hitman. Moviegoers also enjoy taking control of their favourite characters, from fighting off hordes of orcs as Aragorn in Lord of the Rings to taking down gangsters as Batman in the Arkham series. Nowadays, the experience is even more enhanced, as instead of films and games being exact copies of one another, they often offer different angles and perspectives from which to view the same stories. Franchises that develop the games for varying platforms bring the titles to much wider audiences. Here are two of the biggest success stories that provide a strong model for others to follow.

Tomb Raider

Tomb Raider was one of the first major games ever to be recreated as a blockbuster movie, and Angelina Jolie took up the role of the heroine, Lara Croft. Lara Croft: Tomb Raider generally received fairly negative reviews, and garnered a 20% approval rating on Rotten Tomatoes. Nevertheless, the film raked in an impressive $275 million worldwide. The moneymaking potential was clearly there, but many people were disappointed that there wasn’t much care taken into developing an engaging storyline.

Now, Crystal Dynamics and Warner Bros are working together to try to reboot the franchise and improve on the films from the last decade. The latest Tomb Raider game was released in 2013 and received a GamesMaster Gold Award from GamesMaster Magazine for reaching a score of over 90%. The movie extension of that game will be released in 2018 and will star Alicia Vikander, best known for her role as Ava in Ex Machina.

The console games will generate significant hype for the upcoming Hollywood series, but the franchise is also widening its reach by branching out to other audiences through different mediums, such as slot games. The Tomb Raider slot is one of the most popular slots from 32Red, and brings the title to the attention of the booming online casino audience. Because the Microgaming slot is so widely played, 32Red tries to attract more players by offering a Ruby Tuesday bonus, with double loyalty points on selected games. Playing the sci-fi based features in a superbly drawn environment could inspire slot players to watch the new movie or even try the new console game. Before the feature is even released, the foundations are there for instant success.

Hitman

Hitman is another game that has made a lot of money from diverging onto varying platforms in an effort to reach as many people as possible. What started as a console game is now a huge universe spanning PC and consoles with the Hitman episodic series, mobile with Hitman Go, online casinos with the Hitman slot games, and the big screen with Hitman and Hitman: Agent 47. Although the films received largely adverse reviews, they were still commercially successful, with the first movie pulling in around $99 million from an estimated $17 million budget.

Like Tomb Raider, the Hitman slots are hugely admired among players. When players choose to play the games at 32Red they are in with a chance of winning the site’s Red Letter Day bonus. But perhaps the reason why the franchises have reached such mass audiences is because they are also available to play at other casino sites like BGT Games where there is a deposit bonus, and Money Slots, which is specifically designed for mobile.

TV Shows Are Doing It Too

Game of Thrones is one of the most popular and successful TV series of all time, and it is still working hard to expand its influence further. In addition to the HBO series, there is a Telltale Games episodic series that follows an entirely different storyline and set of characters that exist in the same universe. And like Hitman and Tomb Raider, the show also has a slot game representation with the Game of Thrones slots developed by Microgaming. The Walking Dead has done the same, the difference being that the slot game that pays tribute to it was developed by Aristocrat Technologies.  

This three-pronged approach of attracting online casino players, console fanatics, and movie lovers seems to be a winning formula, and it is likely that other franchises will follow suit. So what other games could work well on multiple platforms? The Witcher is certainly a game that stands out, and a Grand Theft Auto movie is long overdue. Hopefully, the Tomb Raider reboot will spark a surge in game-to-film transitions.

 

About MovieBoozer Staff

International Network of Volunteers, Movie Buffs, and Lushes. Movieboozer is a humor website and drinking games are intended for entertainment purposes only, please drink responsibly.

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